Hi, I'm Rachel Goo. I help clients navigate important property decisions with practical guidance, market insight, and a people-first approach.
Your upfront budget may include the down payment, Buyer’s Stamp Duty (BSD), Additional Buyer’s Stamp Duty (ABSD), legal fees, valuation fees and renovation costs. The amount payable depends on the property type, purchase price, loan amount, citizenship and number of properties you own. CPF savings may be used for eligible purchases, subject to prevailing CPF rules and limits.
Eligibility depends on factors such as citizenship, age, household profile, income, existing property ownership and the property’s Minimum Occupation Period (MOP). HDB flats and executive condominiums have specific eligibility conditions, while private properties generally have fewer purchase restrictions. Foreign buyers should also check approval requirements and applicable stamp duties.
Buyers generally pay Buyer’s Stamp Duty. Additional Buyer’s Stamp Duty may apply depending on citizenship, residency status and the number of residential properties owned. Sellers may need to pay Seller’s Stamp Duty if the property is sold within the applicable holding period. As rates and rules can change, confirm the latest amount with IRAS before committing to a transaction.
The right sequence depends on your finances, housing needs and risk tolerance. Selling first may provide greater budget certainty and reduce the risk of owning two properties simultaneously, but temporary accommodation could be necessary. Buying first provides continuity but may require bridging finance and could affect ABSD, loan eligibility and CPF usage. A financial timeline can help identify the safer option.
A property agent can help with pricing, financial calculations, listings, viewings, negotiations, paperwork and transaction coordination. The agent should explain their scope of work and commission before you sign an estate agency agreement. Commission rates are negotiable and may be subject to GST. Verify that your agent is registered through the CEA Public Register.
Sep 2026
Annual 2025
Jul 2025
Annual 2024
Q3 2024
Q1 2024
Annual 2023
Annual 2023
Annual 2023
Annual 2023
Annual 2023
Annual 2023
Wed 7 Apr 2027, 09:00-18:00
Marina Bay Sands
Price: $388
*ERA VIP members enjoy an exclusive promo code for $88. Sign up now!
Property Investment Masterclass (PIM) is your fast track from curious to confident. In two power-packed days, cut through the market noise and get a clear, step-by-step playbook: how to read real signals, time your entry/exit like a pro, and turn your home into a springboard for a resilient property portfolio.
Expect high-energy sessions, live demos, and real case studies you can apply. Walk out with a personalised action plan, so you know exactly what to buy, when to move, and how to manage cashflow without guesswork.
If you’re ready to level up for 2027 and beyond, this is the room. Seats are limited for maximum interaction.
(*NTUC members can claim up to 50% of the unfunded course fee via UTAP! Click here to sign up now! T&Cs apply.)
Mon 16 Nov 2026, 10:00-17:00
ERA APAC CENTRE, AUDITORIUM
Ever feel like your presentations aren’t making the impact to secure your exclusive?
Ready to acquire the art of persuasion?
Look no further!
AGDD Donny Lee, with his award-winning experience, is here to share his easy-to-follow, proven strategies for delivering the Ultimate Sales Presentation and secure your exclusively seamlessly.
In this game-changing session, you’ll:
✅Effortlessly turn objections into agreements
✅Learn how to lock in exclusive listings in minutes
✅Make your presentation so good that clients can’t say no!
Don’t settle for "no." Sign up now and start getting the YES you deserve! Let's go!
Tue 3 Nov 2026, 19:00-21:00
ERA APAC CENTRE, ARDMORE ROOM
What if you could build a successful real estate business without having to rush the process?
At this Success Seminar, hear from our speakers on what it takes to build a business at your own pace and create a strong foundation for long-term success.
What you’ll take away:
✅ The foundation: Why $270K wasn’t luck
✅ Building at your own pace: Systems over hustle
✅ The path forward: Turning year one into a career
From your first year to the years ahead, discover how to approach your real estate journey with greater clarity and confidence.
Learn directly from:
♦️ Jasmine Chan – Senior Executive Group Division Director (SEGDD)
A sought-after mentor known for helping new agents gain clarity, confidence and real results through practical coaching and structured guidance.
♦️ Christopher Ng – Executive Group Division Director (EGDD)
A multi-millionaire achiever and exceptional team leader who has developed a unique framework that continues to drive teams to achieve incredible milestones.
♦️ James Kong – Marketing Director (MD)
A Top 50 Achiever and Certified Asset Progression Strategist who combines strong market knowledge with a strategic approach to real estate.
♦️ Rekael Das – Marketing Director (MD)
An experienced realtor with expertise in asset progression, bringing a people-first approach and practical insights to building a rewarding career in real estate.
Mon 2 Nov 2026, 20:00-22:00
ERA APAC CENTRE, ARDMORE ROOM
🔥 How do you keep winning when the market keeps changing?
Some months are great. Others are quieter. Markets change, leads come and go, but a strong real estate business should be built to last through it all.
At this Success Seminar, hear from four leaders as they share how they generate leads, stay consistent and adapt their strategies to keep their business moving through different market conditions.
What you’ll take away:
✅ The Lead Generation Engine – How top agents consistently create new leads instead of waiting for business to come.
✅ The Consistent Achiever Blueprint – The systems, habits and strategies that keep your pipeline moving through every market cycle.
✅ How to Win Through the Ups & Downs – How to stay relevant, adaptable and profitable — whether the market is booming or slowing down.
This seminar is open to external and brand-new agents.
Whether you’re new to real estate or looking to build a more consistent business, come discover what it takes to build a career that lasts.
Seats are limited. Register now!
Learn directly from:
♦️ Tracy Teo, Senior Director of Agency
A seasoned leader who champions sustainable success through strong fundamentals, personalised strategies and holistic mentorship.
♦️ Ryan Lee, Group Division Director
A dedicated mentor who helps agents build strong foundations, consistent lead pipelines and the systems to succeed independently.
♦️ Evon Ng, Senior Marketing Director
A fast-rising achiever who turned focused marketing and consistent execution into rapid success in real estate.
♦️ Yu Tianxin, Marketing Manager
A young achiever who built strong momentum early in her real estate career and achieved Million Dollar Club within her first year.
Thu 29 Oct 2026, 20:00-21:00
As 2026 heads into its final stretch, Singapore’s property landscape continues to evolve, with new signals and developments shaping what lies ahead.
Join CEO Marcus Chu and KEO Eugene Lim as they unpack the latest market movements, share their perspectives on where things are heading and explore what these developments could mean for your next property move.
Key takeaways:
✔️ What is the 3Q 2026 data telling us?
✔️ What are the latest launches and land bids signalling us?
✔️ What are your next moves before the year ends?
Thu 22 Oct 2026, 20:00-22:00
随着地价持续变化，了解其对未来房价的影响，是把握长期置业价值与投资机遇的关键。
Thomson Reserve，2026年最后一批大型新盘之一！项目坐落于成熟的汤申上段（Upper Thomson）住宅区，规划共1,268个住宅单位，汇聚便捷交通、优质学府及丰富的休闲生活设施。
诚邀您参加本次ERA中文座谈会，由GDD Tony Yun与SMD Vivienne Zhou深入解析地价与房价走势、市场入场时机，以及Thomson Reserve的核心置业价值。
💡 本次座谈会您将了解：
✅ 地价如何影响未来房价走势
✅ 现在入场还是等待潜在的短期价格回调
✅ Thomson Reserve的核心优势与当前入场价值
👉 立即报名，深入了解Thomson Reserve的置业价值与投资机遇！
Land Prices Rise, Property Prices Have Yet to Catch Up
Are You Buying at the Peak?
Is It Worth Waiting for a Short-Term Pullback?
As land prices evolve, understanding their impact on future home prices is key to identifying opportunities with long-term value.
Introducing Thomson Reserve, one of 2026's final major new launches. This landmark 1,268-unit development in Upper Thomson brings together excellent connectivity, proximity to reputable schools and extensive lifestyle facilities.
Join GDD Tony Yun and SMD Vivienne Zhou in this exclusive ERA Chinese Consumer Seminar as they unpack land and property price trends, market timing and Thomson Reserve's value proposition.
💡 In this session, you'll gain insights into:
✅ How land prices could shape future property prices
✅ Whether to enter now or wait for a potential price pullback
✅ Thomson Reserve's key advantages and current entry value
👉 Register now and discover the value and opportunities at Thomson Reserve!
Tue 20 Oct 2026, 19:00-21:00
Thomson Reserve Showflat
As 2026 draws to a close, buyers are prioritising what truly matters: connectivity, schools, space, lifestyle and long-term value.
Enter Thomson Reserve, one of the year's final major launches. Set along the established Thomson corridor, this mega development offers proximity to Upper Thomson MRT, Ai Tong Primary within 1km, nature at its doorstep and over 80 lifestyle facilities.
Join CEO Marcus Chu and EDA Eugene Koh as they unpack today's property market, the appeal of the Thomson corridor and how Thomson Reserve brings together the qualities buyers are looking for today.
💡 In this session, you’ll gain insights into:
✅ The Market Today
✅ Why the Thomson Corridor
✅ What Matters Most to Buyers Now
👉 Register now and discover what makes Thomson Reserve one of 2026's standout launches.
